Art Direction + Pixel Art

Old Spice Youland

Old Spice "YouLand" is the first-ever personalized video game that lets you live the fun, exciting, slightly dangerous future of your real life when you choose to wear Old Spice.

Incorporating characters and real details of your life through Facebook Connect, this game gives you the chance to play through YOUR future, which is definitely filled with multi-person jetpack adventures and the ability to turn into a super sweet sports car. "Youland" integrates things like your friends, status posts, your birthdate, and location into three levels of gameplay (per game) all about you. Inspired by three scents of Old Spice deodorant — Lasting Legend, Stronger Swagger, and Tougher Timber — each of the three levels are uniquely Old Spice experiences played out in different retro-arcade styles.

MediaMonks | W+K | Old Spice

 
 

Pixel Precision

 

People that know me als know that I have a love for pixel art. This was the first of many projects that allowed me to work in this style. This project had more than 5000 different assets and over 40min of cutscenes made by a team of 4 pixel artists under my supervision. Unfortunately this game isn't live any more but luckily we still have the pictures.

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Oldspice Level up your legacy